ROI and Optimizing Ad Performance

 

This week we focused on optimizing our ads before we ultimately gave into the search giant that is Google and paid them enough money. Which isn't necessarily enough to satisfy them because they said our ads would do better if we paid more. Such is life I suppose. Anyways, we focused on refining our keywords, but also making sure that we had enough different phrases to hit a large audience. We also focused on finding different ways to express what we were selling through different descriptions and titles so that Google could mix and match them. Another way to do more optimization was to create a second ad. Which, was a little tricky because if you aren't selling a lot of products, it's a little tricky to figure out what to focus on. In the end, I decided to make my first ad focused on a more serious audience, and my second ad was to appeal more towards people who are more casual PC accessory buyers. Hopefully I will see results from these decisions in the coming weeks, and Google will approve my ad and not tear down my account.

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