The Stick Bug

  This week we focused on how to use Google Analytics to find information on the people who are visiting your website. There were many tools within the website to find the information you need. Google Analytics can track what part of your website most visitors see first, how many people are brought in by ads, and how many people just stumble upon your website on the web. There are also tools to tell you how much of your audience comes from where, and which demographics are most likely to spend money. With all of this information, you can adjust how you advertise to people, and find ways to improve what you are doing with your campaign. As you learn how to use more of Google Analytics information and tools, you can grow your business and audience. In time, the decisions you make with this product can help you sell your product.

  This week we focused on how you can use social media to spread the word about your website/online shop. This can happen in many ways, but the most important way is to find the social media site that relates the most to your target audience. Younger people will most likely be using Tik Tok, Young Adults will be using Instagram and Snap Chat, while Adults and Elderly all primarily focus on Facebook. After you determine which social media platform to focus on primarily (or, you could do all of them), make sure that you are posting frequently. To ensure that people know you aren't inactive and that you want to interact with those in the community, make sure to post often and in different forms. And remember, it's important to respond to comments and replies to the content you produce. As you build up a community, you will be able to market your products to people who care and share the same interests as what you are selling.

  This week we focused on how we could improve our landing page and make our website show up better on search engines by optimizing our site. We read a few articles on the topic and learned that Search Engines send out crawlers that look for certain information in a website that then tells the server how valuable and unique a website is. This allows the website to be ranked. If you edit a few things on your website, you can help your website traffic grow. Some of the things to edit are the title of your website, and making sure that your landing page gets the user exactly what they expected when clicking on your ad. You can also clear the clutter on your home page and make sure that all the information users are presented with is useful. These changes will help you overall improve your individual personal website.