Google Ads and Keywords

 

This week we learned about Google Ads and Keywords. Now, most of this process was straightforward, there were only a few areas I struggled with. The majority of getting through Ads, was just trying to understand what in the world they were asking me to set up. The instructions from this assignment didn't give a whole lot of clarity and depth and generally jumped around the steps to only tell me certain things I had to set up, and basically left the rest of it up to me. As for keywords, my main struggle wasn't being too broad with my keywords, and it wasn't being too specific either. My main issue was that I haven't set up (until this week) any affiliates, and right now haven't been approved to work with any companies yet either. This is a little bit of an issue because I don't know exactly what I'm selling, which means that I don't know what keywords to focus in on yet. But other than that (and not having set up my business with the state yet), this was probably one of my better weeks just because there seemed to be a lot less stress. Still don't know what I'm doing in general, and I guess that's fine for now as long as I don't end up owing Google thousands of dollars.

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